About

My vibrant curiosity and passion for human-centered design have shaped my journey as a UX researcher. I've worked across diverse industries to uncover insights that drive impactful solutions, connecting people to experiences that truly resonate

I've always wanted to go beyond the what and uncover the, "why". Why do people choose one path over another? How do communities form? What makes a solution not just functional but unforgettable? These questions sparked a fascination with data and strategy, leading me to explore the intricate layers of human behavior. As I leaned into this passion, I realized that my true talent lies in connecting the dots—between people, their needs, and the experiences that can transform their lives. I began applying strategy to help brands and organizations build connections that resonate on a deeper level, translating complex data into insights that drive meaningful impact. It was through this process that I stumbled into user research—a field where my curiosity, creativity, and love for strategy could thrive in harmony. But even before I discovered UX research, I was always a bridge. A bridge between ideas and action. Between data and meaning. Between brands and the people they serve. My work has always been about building connections, whether I was crafting a marketing campaign, creating compelling content, or designing user experiences that make people feel understood. Today, as a UX researcher and human-centered design strategist, I’m driven by the same curiosity that’s guided me all along. I thrive on asking the tough questions, uncovering the heart of user needs, and designing solutions that don’t just work—they inspire. This isn’t just a career for me—it’s a calling. A way to use my skills, insights, and empathy to create experiences that make life simpler, richer, and more meaningful.